TFA Privacy Policy
Effective Date: 21 December 2025
Think Fresh Advisory Pty Ltd trading as ThinkFresh Advisory (“TFA”, “we”, “us”, “our”) is committed to protecting your privacy and handling personal information in a transparent, secure, and responsible manner.
This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when you interact with us, use our website, participate in our services, attend our events, or engage with our digital platforms.
We comply with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Where applicable, we also take reasonable steps to align with the EU General Data Protection Regulation (GDPR).
1. Personal Information We Collect
We may collect personal information directly from you or automatically through your interactions with us.
This may include, but is not limited to:
• Identity and contact details such as name, email address, phone number, location
• Professional and business information such as organisation name, job title, industry, seniority
• Information provided through online forms, surveys, assessments, registrations, coaching tools, and feedback forms
• Event participation details, attendance records, and session contributions
• Communications with us, including emails, messages, and enquiries
• Website and digital usage data such as IP address, device type, browser type, cookies, and analytics data
• Payment and transaction information processed via third-party platforms
• Any other information you choose to provide as part of an engagement or interaction
You are not required to provide personal information, however failure to do so may limit our ability to deliver services or respond to you.
2. How We Collect Information
We collect personal information through:
• Direct interactions with you
• Online forms, surveys, assessments, and event registrations
• Participation in coaching, mentoring, advisory, training, and events
• Use of our website and digital platforms
• Communications by email, phone, or messaging platforms
• Third-party service providers used to support our operations
3. How We Use Personal Information
We use personal information for legitimate business purposes, including to:
• Deliver advisory, coaching, mentoring, training, and event services
• Administer assessments, surveys, diagnostics, and capability tools
• Communicate with you about services, events, updates, and insights
• Improve our services, offerings, and customer experience
• Conduct internal analysis, benchmarking, research, and trend analysis
• Produce anonymised insights, reports, and thought leadership
• Manage payments, registrations, and operational processes
• Comply with legal, regulatory, and contractual obligations
• Protect our rights, property, and reputation
We do not use personal information for purposes unrelated to our business without consent.
4. Research, Insights, and Anonymised Data
We may aggregate, anonymise, and de-identify personal information collected through engagements, assessments, events, and digital interactions to generate:
• Benchmarks
• Industry insights
• Capability trends
• Research outputs
• Thought leadership and educational materials
All such outputs are produced in a way that does not identify individuals or organisations, unless explicit written consent has been obtained.
Ownership of anonymised insights remains with TFA.
5. Artificial Intelligence and Digital Tools
We may use artificial intelligence, automation, and digital tools to support service delivery, analysis, research, content development, and operational efficiency.
• AI tools are used as decision-support mechanisms, not as replacements for professional judgment
• Client and personal data is not intentionally used to train public or third-party AI models unless expressly agreed
• Reasonable safeguards are applied to minimise data exposure and protect confidentiality
• AI-assisted outputs may contain inaccuracies and should be reviewed before reliance
6. Disclosure of Personal Information
We do not sell personal information.
We may disclose personal information to:
• Trusted service providers who support our operations, such as IT, analytics, CRM, payment processing, and communications platforms
• Event partners or facilitators where relevant to service delivery
• Professional advisers, auditors, or insurers as required
• Government authorities or regulators where required by law
• Other parties with your consent
Where possible, we ensure third parties handle information in a manner consistent with this Privacy Policy.
7. International Data Transfers
As we operate globally, personal information may be stored or processed outside Australia, including in regions such as Europe, the Middle East, or Asia.
We take reasonable steps to ensure overseas recipients handle information in accordance with applicable privacy standards.
8. Cookies and Analytics
Our website uses cookies and similar technologies to:
• Improve functionality and performance
• Analyse usage patterns
• Enhance user experience
You can control cookies through your browser settings. Disabling cookies may affect website functionality.
9. Data Security
We implement reasonable technical and organisational safeguards to protect personal information against unauthorised access, loss, misuse, or disclosure.
While we take security seriously, no system can be guaranteed to be completely secure.
10. Data Retention
We retain personal information only for as long as reasonably necessary to fulfil business, legal, regulatory, and research purposes.
When information is no longer required, it is securely deleted or anonymised.
11. Your Rights
Depending on your location and applicable laws, you may have rights to:
• Access your personal information
• Request correction of inaccurate information
• Request deletion or anonymisation of personal information
• Withdraw consent for marketing communications
• Lodge a complaint with us regarding privacy handling with suggested improvements.
Requests can be made via our contact form. We may need to verify your identity before responding.
12. Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies.
13. Updates to This Policy
We may update this Privacy Policy from time to time. The latest version will be published on our website with an updated effective date.
14. Contact Us
If you have questions, concerns, or requests relating to privacy or personal information, please contact us via the contact us request form on our website.
© ThinkFresh Advisory 2025. All rights reserved.
